Guided setup
Paste a client's website and get a draft brand profile, suggested buyer questions and the competitors AI assistants name. Pick the assistants and regions, and tracking starts within a day.
Brand and AI-visibility research
In , your team tracks how a client and its competitors show up in the press and in the answers AI assistants give. It turns what it finds into cited reports, a ranked list of actions and content ideas, so pitch and planning research starts from evidence.
- Who uses it
- Strategists, planners and SEO or content leads at agencies and consultancies, and brand teams who own a category.
- What it replaces
- Ad-hoc searches in a general-purpose AI assistant, a folder of saved links and desk research redone before every pitch.
How a team uses it
- 1Start from the client's sitePaste the client's website and get a draft brand profile, the questions a buyer would ask and the competitors AI assistants name, then choose the assistants and regions to track.
- 2Track the AI answersOn a schedule, each question is asked several times and the brand is scored on how often and how high it is named.
- 3See what changedCitations, winning pages, sentiment and share of voice show why visibility moved, and alerts flag a drop or a new wrong claim.
- 4Act on one ranked listSite fixes, content to write and placements to earn sit on one impact scale with their evidence, ready to send to a project or a brief.
- 5Research and plan contentRun a cited report or a content concepts project; a claim without a checkable source is dropped.
- 6Share with the clientShare a finished report on a link, export it in the client's brand or email the client a monthly report.
Track visibility
See how often AI assistants and the press name a brand, and why that changes.
Starts from the client's brands
A workspace linked to a client takes its brand names, website and competitors from the client's record. Competitors you find during setup can be saved back to the client.
AI visibility tracking
On a schedule, AI assistants are asked the unbranded questions a buyer would type. The brand is scored on how often and how high it appears, with sentiment and share of voice against competitors.
Citations and pages
See which sites AI assistants cite and for how long, and which of the client's own pages win, with a readiness score for each page.
Shopping visibility
Add the client's products and rival products from Shopify, a CSV file or by hand. See which products assistants name for shopping questions, with average position and win rate per product.
Fact checks
Enter the client's true facts and get a flag whenever an AI answer contradicts them, along with the attributes and objections assistants mention.
Monitors and alerts
Re-check a brand, competitor or category weekly or monthly. Hear about a visibility drop, a competitor surge, a new wrong claim or a lost citation in the app, by email, in Slack or by webhook.
AI crawlers and traffic
See which AI crawlers read which pages of the client's site and, with Google Analytics 4 connected, the visits that arrive from AI assistants.
Decide what to do
One ranked actions list
Site fixes, content to own and placements to earn on one impact scale, each with its evidence. Done items show the measured change, and any item can go to or .
Fix lists and content help
Check many sites for visibility fixes at once, draft outlines and articles for questions the site doesn't answer, and get structured data and an llms.txt file ready to paste.
Research and content ideas
Cited research reports
Brand audits, competitive analyses, the Four Cs, audience profiles, trend hunts, AI readiness, market entry and more, or a report you build yourself. A claim whose source can't be checked is dropped.
Follow-ups and comments
Ask follow-up questions on a finished report, comment on a passage or figure, resolve threads when they are addressed and compare reports side by side.
Content concepts
Give a brand, a few topics and up to 50 materials from uploads, links, Google Drive, or . Fresh sources are researched and 15 to 20 cited ideas come back, each ready to become an article or social posts.
Personas and pressure tests
Build personas from a report, group them into a panel and show it a message or a concept. Every reaction is labelled as simulated.
Free and paid sources
Press tone and volume, publisher feeds, company filings, academic sources, Wikipedia and the Meta Ad Library come included. Paid sources add more once your organization connects them.
Pitches and clients
Pitch workspaces
Research a prospect in a workspace that expires, extend it if the pitch runs long, or promote it to a client workspace with its runs and reports.
Guest accessClient sees
Invite a client or a prospect into a workspace as a guest with limited views. Internal analysis, actions and content concepts stay hidden.
Client report linksClient sees
Share one finished report on a read-only link that opens without an account and shows nothing else from the workspace.
Exports and monthly reportClient sees
Export a report to PDF, PowerPoint or CSV in the client's brand, and email the client a monthly report on the brands you track.
Connect your AI assistant
On Agency and Enterprise plans, connect an AI assistant your team already uses so it can read your research.
What your client sees
- Report links
- One finished report on a read-only link, no account needed.
- Guest access
- A limited view of a workspace for an invited client or prospect.
- Branded exports
- PDF, PowerPoint and CSV exports in the client's brand.
- Monthly report email
- A monthly email on the brands you track for them.
AI and people
Where AI helps
- Drafting a brand profile, buyer questions and a competitor list from the client's site
- Asking AI assistants the tracked questions and scoring the answers
- Writing research reports from supplied sources, with a citation on every claim
- Proposing content concepts and drafting articles and posts in the client's voice
- Simulating persona reactions, always labelled as simulated
What people decide
People choose what to track, which actions to take and what reaches a client; nothing is shared until a person shares it.
Connects with
- Hub
A workspace can be linked to a client from the shared client list, and then follows that client's access rules.
A linked workspace starts from the client's brands and competitors, and findings and concepts can be saved to the client's record in .
Category and competitor research becomes brief input in one click, instead of a retyped summary.
Any item on the actions list can become a task on a project.
A content concept can be drafted with a visual made in .
Shopping visibility can read the client's Shopify products through the store connection in .
Files from can be used as materials for a content concepts project.
Questions teams ask
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