Connect the platforms a client advertises on, see the numbers behind every individual ad, and request an AI-written analysis, forecast, or alert scan whenever you need one.
The problem
Not because the work is hard. Because nothing captured it.
Metric*form is a campaign analytics app that connects a client's ad platforms into one place and turns campaign data into AI-written analysis, forecasts, and alerts you request on demand.
It hands each client a branded, login-free view of their own numbers and gives your team a report template to build from instead of a blank spreadsheet.
Connect Meta (Facebook and Instagram), TikTok, LinkedIn, YouTube, Twitter/X, Snapchat, and Pinterest through one account login, or connect Google Analytics 4 and Shopify directly through their own login, each scoped to one client.
See every individual ad under a campaign by name, status, spend, impressions, clicks, and conversions, sorted by spend, not just the campaign total.
Request an analysis of a campaign and get a performance score, named strengths and weaknesses, and prioritized recommendations across budget, targeting, creative, and bidding, each with its expected impact, compared against your own stored industry benchmarks when they're set.
Project a campaign's spend, conversions, revenue, and ROAS 7, 30, or 90 days ahead from its trailing performance, with a plain moving-average projection as a fallback if the AI call doesn't return one.
Run a rules pass across active campaigns that flags budget overpacing or underpacing, zero conversions on real spend, low click-through rate, scaling opportunities, and week-over-week click declines.
Generate a token-based link, no login required, branded with the client's own logo and color, that shows only that one client's campaigns.
Name a report template per client with a weekly or monthly cadence, generate it on demand, keep a history of every run, and export the dashboard's campaign and metric data to CSV.
Add a client, then connect Meta, TikTok, LinkedIn, YouTube, Twitter/X, Snapchat, or Pinterest through one login, or connect Google Analytics 4 or Shopify directly.
Run a sync on each ad-platform connection to pull in campaigns and the numbers behind every individual ad. GA4 and Shopify connect the same way, but syncing their data in isn't built yet.
Ask for an AI-written analysis of a campaign, a spend and ROAS forecast, or a scan across active campaigns for pacing and conversion problems, whenever you want one.
Set up a report template for the client, generate it when it's due, export the numbers to CSV, or hand the client a branded portal link that needs no login.
Platform connections, creative-level analytics, AI-written analysis and forecasts, alert scanning, report templates, and a white-label client portal all work on a Metric*form-only account. Nothing here depends on another module being turned on.
Sends
what performed — Coming
The creative signal
results — Coming
The memory signal
delivery status — Coming
The execution signal
Receives
campaign definitions — Coming
The creative signal
flight dates — Coming
The execution signal
brand and client entities — Coming
The memory signal
Without the suite
A reporting analyst logs into four ad platforms, exports four CSVs, and stitches together a client dashboard by hand every Monday.
With it
connects the platforms, so Monday starts with one sync click per platform instead of four separate exports and a manual stitch-together.
The per-ad breakdown shows which specific creative is earning its budget, not just which campaign, so the next optimization has a real target.
A branded portal link and an AI-written analysis mean the update a client sees doesn't depend on whoever had time to build the deck that week.
One alert scan across every active campaign catches an overpacing budget or a zero-conversion campaign, instead of checking each account by hand.
AgencyAnalytics gives you prebuilt cross-platform dashboards with little setup. A Supermetrics-into-Looker-Studio pipeline takes more work to build but goes wherever your own data warehouse goes, which matters once an agency outgrows a fixed dashboard shape. A hand-built deck is fully tailored to exactly one client, at the cost of someone's time every month. Metric*form sits closer to the first two: built for an agency's client roster specifically, with less setup than a data pipeline and a narrower job than a general BI tool.
Before
Now
Each platform lives behind its own login and its own dashboard
Meta, TikTok, LinkedIn, YouTube, Twitter/X, Snapchat, and Pinterest connect through one login
The write-up depends on who had time to draft it
An AI-written analysis reads a campaign's performance and your stored benchmarks the same way every time you ask for one
A client waits on your next scheduled update
A branded portal link needs no login and shows a client their own numbers whenever they check
Every report starts from a blank deck
A report template per client is already there to generate from
Models
What it decides
What it does not decide
Your data
A campaign's name, platform, objective, budget, status, and performance metrics reach Anthropic's commercial API only when you request an analysis or a forecast, never on a schedule or in the background. No code or configuration in this product asserts a training or retention policy for those calls; that determination sits with Anthropic's own account-level API terms, not with anything this product controls.
Isolation
Every client, campaign, connection, alert, forecast, and insight is scoped to your organization at the database level, checked on every read and write, with no path for one organization to query another's data.
Access
Access requires an active Metric*form entitlement plus a signed-in seat; exporting data or generating a client portal link needs an explicit permission beyond just holding a seat, which organization owners and admins always have. A portal link is a random token in the URL, not a login: whoever holds it sees that one client's own campaigns and nothing about any other client in your organization, and revoking the link ends access immediately. Signal*form staff can access any organization's Metric*form data for support, the same support model every module in the suite uses.
Export
CSV export from the dashboard runs on data your session already has permission to see, gated by the same export permission that controls it in the app, so it carries the same access boundary as viewing the dashboard.
Deletion
Deleting a client removes it, and every campaign, connection, alert, forecast, insight, and portal link attached to it, immediately. There is no self-serve organization-level deletion today.
Open a campaign and the creative breakdown lists every individual ad by name, status, spend, impressions, clicks, and conversions, sorted by spend, sourced from the connected platform. A white-label portal link shows a client that same campaign list next to their own logo and brand color, with no Signal*form login anywhere on the page.
Single Tool
One signal, dialed in
billed monthly
Base
The full suite, small team
billed monthly
Pro
Growing agency pace
billed monthly
Agency
Full throttle, no limits
billed monthly
A credit is a prepaid token you spend each time the platform generates something with AI, like a brief or a report, so your plan includes a monthly batch and you can buy more when you run out.
See full pricingPrices in USD. Annual billing shown per month, billed yearly. Taxes may apply by region.
Related
Spark*form is where your team's next brief gets written. Feeding a campaign's actual results back into that brief automatically is on the roadmap, not built yet, so today you carry the numbers over yourself.
Metric*form already keeps a history of when a client report was generated. Surfacing that delivery status inside Flow*form's own status page is on the roadmap, not built yet, so today the two run side by side.
Brain*form is built to hold what a team learns about a client permanently. Turning a campaign's results into that record automatically is on the roadmap, so today that record-keeping is still a manual step.