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For brand teams

Govern the brand across every agency and market.

For the team that owns the brand while agencies execute it: one brief format for every partner, one locked direction and the category checked for you.

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No card to start. Every product, every seat, for 14 days.

Example data
A Mood* direction for Casa Marisol: the six steps from collecting references to the client's choice and the pinned image it starts from (example data)
The problem

The brand team owns the brand, and every agency builds from a different version of it.

  1. A different brief per agency

    Each agency gets the brief in its own format, and what comes back reflects it.

  2. The palette in five decks

    Every deck has a slightly different version of the look, and nobody can say which is current.

  3. The category by agency summary

    What competitors are doing arrives as each agency's summary, never side by side.

Before and after

What changes in the first month.

Before
  • A different palette in every deck
  • Briefs in each agency's format
  • The category from agency summaries
With
  • One locked direction, versioned
  • One brief format for every partner
  • The category tracked with sources

Walk through it: Find out what you agreed with a client

What changes

The products built for brand teams.

What this replaces

Guidelines in a PDF, approvals by inbox and category news by agency summary.

Lock the brand's direction once.

Start with and , and brief every partner from the same place.

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14-day free trial. No credit card required.