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Briefs from ask to approval for agencies

From kickoff call to approved brief, no rewrite.

Answer a short intake or start from the call recording, and drafts the brief, flags every vague field and routes it for sign-off.

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No card to start. Every product, every seat, for 14 days.

Example data
Spark* home for Meridian & Co.: seven briefs waiting on the team, including Northwind Coffee's cafe menu request (example data)
What it does

Three things it does, shown on screen.

Guided intake, or the call itself

Nobody starts from a blank document, and every brief has the same shape whoever wrote it.

Pick a creative, strategic or flash brief and answer a short set of fields, or record or upload the kickoff call; transcribes it and fills the intake from what was said.

Example data
Guided intake, or the call itself: Example data
The drafted brief and its review

Weak claims get caught before the creative team reads them, not after the work is built on one.

From your answers, drafts each section, lets you regenerate one section at a time, and on request names the exact field that is vague or unsupported with a rewrite for each.

Example data
The drafted brief and its review: Example data
Approvals on the brief

Sign-off happens on the document, with a record of who approved what, not in an email thread.

Each brief carries its approval steps, from strategist to creative director, with comments, mentions and a version history on the same page.

Example data
Approvals on the brief: Example data

Also included

  • Audience personas. Generate a structured audience persona from the brief's own context and the client's profile, not a generic demographic template.
  • From brief to direction. Export an approved brief to PDF, share it on a client link, or start a board from it in one click ( is an add-on on the Base plan).
  • Push to your tools. Turn an approved brief into a project in Asana, monday.com, ClickUp or Notion, or post a summary to Slack or Microsoft Teams, with one click.
  • Client decks from a brief. Generate a client-ready deck from an approved brief, present it in the browser or print it sideways.
  • Prefilled from Brain*. With , a new brief starts from the client's context, and the client's brand kit conditions every draft.
  • Grounded in recent results. With , the client's best and weakest campaigns of the last 90 days ground the next brief; a switch turns it off.
  • House templates. An admin defines the agency's own templates, with prefilled text and hints, and can set a default.
  • Campaigns set up in Metric*. Set up the brief's campaigns in from its channels, dates, budget and goals, and see their results on the brief.
  • Client intake link. A client sends a request in a few lines and the team turns it into a brief.
  • Performance page. Throughput, approvals and quality across the team's briefs, on one page.

A messy client call, turned into a brief the whole team can work from.

Briefs from ask to approval
Example data
A messy client call, turned into a brief the whole team can work from.
What Spark* replaces

A template folder and one busy strategist.

Most teams write briefs from a shared folder of templates that drift over time, with one senior strategist as the only check before anything reaches creative. It works, but every brief waits on that one calendar.

Before

Three people format the same brief three different ways

The brief restates the kickoff call

Sign-off happens over an email thread and a PDF attachment

One senior strategist is the bottleneck for every brief

One guided intake produces the same structure every time

A review pass flags unsupported claims before the team sees them

Approval steps and a version history on the brief itself

Any strategist can run the review and route the brief for approval

Before you start

The AI, your data and the price, plainly.

  • What the AI doesExpanding a short intake or a call transcript into a full structured draft
  • What it never doesWhether a brief is approved: that runs through your own approval steps
  • Where your data goesBrief, persona and client content goes to the model providers' commercial APIs only when you ask for a draft, a review, a persona or a transcript, never in the background. Training and retention for those calls follow each provider's API terms, not a setting in this product.

Models. Claude Sonnet 5.5 for drafting, review and personas; ElevenLabs for call transcription. Security and the AI, product by product

Pricing
  • Base$99
  • Pro$249
  • Agency$499
  • a month

Three plans. Every product from Pro up. Annual billing: $79, $199, $399 a month. See the pricing page for add-ons and seats.

Works with
  • Bring research into a briefCategory and competitor findings from become brief input with one click, not a retyped summary.
    • → : category and competitor intel
  • Start a board from a briefAn approved brief seeds a working moodboard, so the direction starts from the argument, not a blank canvas.
    • → : a brief's content
    • → : a locked visual direction
  • Carry the brief into The proposals and statements of work that drafts draw on how your team writes its briefs.
    • → : recent brief patterns

Recently shipped

Everything that shipped
  1. One brand voice per client, used everywhere
  2. From brief to campaign to deck
  3. Ask across every client
Questions

Common questions

For agencies and brand teams, is a brief tool. It turns a short guided intake or a recorded kickoff call into a complete creative or strategic brief, reviews it for vague claims and routes it for sign-off.

Write your next brief in .

14 days, every product, every seat, no card to start.

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