Northwind
Retail
- 5 sessions
- Sep 8, 2026
US · UK
Brand and category intelligence for strategists and planners
Research that shows its work.
Set a watchlist, run a report, and get back a document with a citation on every claim, not a set of slides you have to defend from memory.
Example data
The problem
- Pitch research happens in whatever hours are left after everything else, so its quality depends on how many days the team had, not on how much the pitch matters.
- Three months later, nobody can find the stat that won the pitch, because it lives inside a slide nobody can search.
- The client asks where a number came from, and the answer is a link that now points somewhere else, or nowhere at all.
Not because the work is hard. Because nothing captured it.
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What it is
Radar*form is a research tool that turns a watchlist into a cited report on a brand or a category.
It reads named public sources by default, adds paid providers as an upgrade, tracks the watchlist for change over time, and lets a team edit, comment on, and export what it finds.
Nobody has to remember to check again, and the alert that does arrive is worth opening.
Add a brand, a competitor, or a category to a monitor, choose a weekly or monthly check or run it by hand, and get an email only when the data shows a real change against its baseline.
Watchlist monitoring
A shift in coverage, or in what an AI assistant says about you, shows up as a pattern you can point to, not a guess from memory.
Track press tone and volume from GDELT, attention on Wikipedia, and how four AI models, Claude, ChatGPT, Gemini, and Perplexity, answer when someone asks about your brand or category, each one asked the exact question a real person would type, with nothing telling it what to say.
Category and AI-visibility tracking
Research starts from real sources on day one, and coverage grows with a key, not a rebuild.
Pull from GDELT for news sentiment, publisher RSS feeds, SEC filings, open academic sources, Wikipedia and Wikidata, and the Meta Ad Library by default, no key required, and add paid providers for entity-resolved news, audience data, and social or creative examples once your organization turns them on.
Multi-source research
A claim in the report either has a real source behind it, or it never makes it into the report.
Write each report section's prose from the sources and figures it is handed, and attach a citation to every claim in it; a citation that does not resolve to a source actually provided gets dropped from the report, not flagged as uncertain.
Cited synthesis
The report comes back organized the way a strategist would structure it, not as one long undifferentiated answer.
Run a brand audit, a competitive analysis, a Four Cs, an audience profile, a messaging-history teardown, or a trend hunt as a structured workflow, each with its own research plan and section-by-section guidance instead of one open prompt.
Strategy framework workflows
Feedback stays attached to the exact sentence it is about, instead of living in a separate email thread that loses the context.
Highlight a passage or a data point directly inside a finished report, leave a threaded comment on it, and mark it resolved once it is addressed.
Collaborative review
The report leaves the workspace already in the shape whoever is reading it needs, including a deck a client team can restyle, not just view.
Export a report to PDF, to PowerPoint with its charts still editable, or to CSV, or share a public portal link for a client to review with no separate login.
Export and share
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How it works
01
Set up a workspace and a watchlist
Name the brand, competitor, or category you're tracking, and the markets that matter.
02
Run a workflow
Pick a strategy framework like a brand audit or a competitive analysis, or write a custom research question.
03
Read the cited report
Every finding links back to its source; ask a follow-up question or add a monitor without starting over.
04
Export or share it
Download PDF, PowerPoint, or CSV, or send a portal link for client review.
Standing alone
What you get owning only Radar*form
A Radar*form-only account gets watchlist monitoring, category and AI-visibility tracking, multi-source research starting from the free tier, cited synthesis, strategy framework workflows, collaborative review, and export or a client-facing portal. Nothing here depends on another module being turned on.
- Cited reports from named public sources (GDELT, SEC filings, academic research, Wikipedia, and the Meta Ad Library) with no key required
- A watchlist and monitors that check weekly, monthly, or on demand, and alert only on a real change
- Export to PDF, PowerPoint, or CSV, or a client-facing portal link with no separate login
How fits into the suite
Sends
category and competitor intel — Live
The creative signal
research findings — Live
The memory signal
Receives
the brand roster — Coming
The memory signal
Without the suite
Before a pitch, someone spends a day manually gathering competitor moves and market signals from a dozen open tabs.
With it
synthesizes the same research into a cited point of view in the time it takes to make coffee.
- Entities exist once. A client, a brand, a campaign, a person, and a tool are defined in one place and referenced everywhere. No re-entry, no reconciliation, no version drift.
- Context compounds. Work done in one app makes the others better at their job, because retains it. A point tool starts from zero on every task, forever.
- The loop closes. Brief, work, performance, learning, next brief. No single purpose tool closes that loop, which is why agencies close it manually in decks and meetings.
Who it's for
Strategists
A report run the morning of a pitch still has a citation behind every claim, so the meeting doesn't stall on where a number came from.
Planners
A watchlist keeps a category current between projects, so a planning cycle starts from what changed, not from a blank page.
New business leads
A credible point of view on a prospect's category is ready before the first call, not assembled the night before it.
What it replaces
Ad-hoc searches in a general-purpose AI assistant, a folder of saved links, and manual desk research redone from scratch before every pitch
Most category research still happens as a handful of searches in a general-purpose AI assistant like Perplexity, a folder of saved links, and a day or two of reading before a pitch. That produces real insight, but none of it survives past the deck: no permanent record, and no source trail back to the actual claim. Enterprise social-listening suites solve the record-keeping half of that problem, but they're built for a different job, tracking every mention of a brand in real time, and they carry a setup and a price a single strategist rarely controls.
Before
Now
A search engine or a general-purpose AI assistant answers once and moves on
A workspace keeps every report, and a monitor tracks the same subject afterward
A finding in a deck has no link back to where it came from
Every finding carries a source, checkable from inside the report
An enterprise listening suite is priced and scoped for a research team
A single strategist runs a report today, with no procurement cycle
Watching for a change means someone has to remember to check
A monitor tracks the watchlist and only surfaces what changed
Where the AI stands
Models
Claude Sonnet 5 for report synthesis, personas, and follow-up answersClaude, ChatGPT, Gemini, and Perplexity for the visibility-sampling feature, each active only once your organization configures its own key; a fifth surface, Google's AI Overviews, is registered but not yet available at any configuration
What it decides
- Writing a report section's prose from the sources and the computed statistics it is handed, one model call per section
- Which model answer counts as mentioning the tracked brand, for the visibility-sampling feature
- How to organize a workflow's research into the sections its strategy framework defines
What it does not decide
- Whether a citation is real: a claim whose cited source doesn't resolve to one actually provided is dropped from the report, not flagged as uncertain
- What ships to a client: exporting a report, sharing a portal link, or sending a finding into another module is a person's action on a report that already exists
Your data
Workspace, watchlist, and report content reaches Anthropic's commercial API whenever you run a report, a workflow, or a follow-up question, never on a schedule or in the background; Claude is required for the product to function at all. The visibility-sampling feature additionally sends a single unbranded prompt, the same question a real person would type, to whichever of ChatGPT, Gemini, or Perplexity your organization has configured its own key for. No code or configuration in this product asserts a training or retention policy for any of those calls; that determination sits with each provider's own account-level API terms, not with anything this product controls.
Security
Isolation
Every workspace, watchlist, session, source, and monitor is scoped to your organization at the database level, checked on every read and write, with no path for one organization to query another's.
Access
Access requires an active Radar*form entitlement plus a signed-in seat; a public portal link returns only the single report a token names, none of the workspace's other research. Signal*form staff can access any organization's Radar*form data for support, the same support model every module in the suite uses.
Export
PDF, PowerPoint, and CSV export run on data your session already has permission to see, so each one carries the same access boundary as viewing the report.
Deletion
Archiving a workspace removes it from your active list immediately and can be reversed; a document you upload can be deleted individually and immediately. There is no self-serve permanent deletion of a workspace or its research today.
Proof
The source list is public, and so are its limits
Out of the box, with no key required, Radar*form reads GDELT for press tone and volume, publisher RSS feeds, SEC filings, open academic and scholarly sources, and Wikipedia and Wikidata for entity resolution. The Meta Ad Library is in the same free tier, but its own limit matters more than the other sources': Meta's public API returns commercial-ad data only where an ad's delivery reached the EU or UK; outside those markets, including for a Latin American or US brand, Radar*form skips the check rather than reporting a false empty result. A paid tier adds entity-resolved news, audience data, and social and creative-example providers once your organization sets a key for them. Reddit is not read: its free tier does not allow commercial use. X is not read either: it currently has no usable free tier at all.
Pricing
Single Tool
One signal, dialed in
/mo
billed monthly
- Any one tool of the suite
- 120 credits per month
- 5 seats included
Base
The full suite, small team
/mo
billed monthly
- Full connected suite
- 600 credits per month
- 5 seats included
- Up to 10 clients
Most popular
Pro
Growing agency pace
/mo
billed monthly
- Full connected suite
- 1,800 credits per month
- 15 seats included
- Up to 25 clients
Agency
Full throttle, no limits
/mo
billed monthly
- Full connected suite
- 4,000 credits per month
- 25 seats included
- Unlimited clients
A credit is a prepaid token you spend each time the platform generates something with AI, like a brief or a report, so your plan includes a monthly batch and you can buy more when you run out.
See full pricingPrices in USD. Annual billing shown per month, billed yearly. Taxes may apply by region.
Common questions
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Research that shows its work.
Start free trialRelated
- See how research becomes a brief
Radar*form's category and competitor findings become Spark*form brief input with one click today, not a retyped summary.
- See where findings live after the pitch
A finding saved from Radar*form to Brain*form becomes a permanent, searchable record instead of a slide that gets lost.