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Semrush or : tracking what AI assistants say about a brand.

Semrush is an SEO and search marketing suite that now tracks AI visibility inside its plans. In , research is : it asks the assistants a buyer's questions on a schedule and turns the answers into a ranked list of actions.

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14 days with every product on. No card to start.

Who each fits

Both are good tools. They fit different agencies.

Semrush fits if

  • SEO is the core of the work: keywords, backlinks, site audits and rank tracking.
  • You want AI visibility in the same place as Google search data.
  • Google's AI search results matter to you; doesn't cover AI Overviews today.

fits if

  • You want to know why an assistant names a competitor: the sources it cites, the attributes it repeats and the wrong claims to fix.
  • You track AI visibility per client and want it in the client's report.
  • Research and AI visibility should turn into briefs and tasks in the same account.
Side by side

What each one does, from public pages.

  • Engines

    Semrush
    Google search, ChatGPT, Perplexity and Gemini, among others, by their pricing page.
    ChatGPT on every plan; Claude, Gemini and Perplexity on Agency or as an add-on. No AI Overviews.

  • Prompts

    Semrush
    50 prompts tracked daily on Starter and 100 on Pro+.
    Paste a site and drafts the brand profile, the buyer's questions and the competitors, then queues the first run.

  • Why the answer

    Semrush
    AI sentiment and visibility reports for any domain.
    Citations by source and domain, the attributes assistants repeat, fact-checks of wrong answers, and one ranked list of actions.

  • SEO toolkit

    Semrush
    The full suite: keyword research, backlinks, site audit and rank tracking.
    None. The client's Search Console queries come in through , and reads the site the way AI crawlers do.
Where they're ahead

Where Semrush is better.

  • SEO depth: keyword, backlink and site-audit data that doesn't have.
  • Google AI search coverage, which doesn't track today.
  • A free plan and a seven-day trial of the paid plans.
Price

List prices, as published.

Semrush

SEO $139, Starter $199 and Pro+ $299 a month, or $117.33, $165.17 and $248.17 a month billed annually. AI visibility is included in those plans.

Source: semrush.com/prices, checked Oct 19, 2026.

Base is $99 a month for 5 seats with eight products, among them. Agency is $499 and adds every engine.

See every plan
Moving over

How to switch, step by step.

  1. Start the 14-day trial: every product is on and no card is asked for.

  2. Paste the brand's site; drafts the questions and competitors, and you add the prompts you already track.

  3. Connect the client's Search Console so the questions start from the queries people really type.

  4. Keep Semrush for SEO if you use it; compare the two AI visibility reads for a month.

  5. After the 14-day trial (all ten products, every seat, 500 AI credits, no card), choose a plan or keep one product free, with 1 seat and 2 clients.

The products in this comparison

Sources

Competitor facts come from their own public pages on the date shown. Prices and plans change: check their page before you decide. Product names belong to their owners.

Other comparisons

Try it on your own clients before you decide.

Run beside Semrush for one cycle, then keep the one that fits.

Start free trialPricing

14 days with every product on. No card to start.