N°01Comparison
vs the old way.
Most teams write briefs in a shared folder of templates that drift over time, with one senior strategist as the de facto quality gate before anything moves to creative. That works, but it makes the whole pipeline wait on one person's availability.
A shared folder of document templates and a senior strategist's calendar
- Three people format the same brief three different ways
- The brief restates the kickoff call
- Sign-off happens over an email thread and a PDF attachment
- One senior strategist is the bottleneck for every brief
With Signal*form
- One guided intake produces the same structure every time
- An AI review pass flags unsupported claims before the team sees them
- A configurable approval chain with a visible version history
- Any strategist can run the review pass and route for approval