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01Comparison

vs the old way.

Most agencies already tried a wiki, a shared drive, or a Notion page to hold what the team knows about a client, and it worked for about a quarter before updates stopped and the search stopped returning anything current. What actually answers a client question today is asking whoever has been at the agency the longest, until that person is unavailable, busy, or gone.

A wiki nobody updates, and whoever has been at the agency the longest

  • A wiki page nobody has opened since the person who wrote it left
  • Searching chat for a decision someone remembers making
  • Asking whoever has been at the agency the longest
  • A client update means digging through your own internal tool for what's safe to say

With Signal*form

  • A record that updates every time someone uploads a document or logs an answer
  • A cited answer pulled from the actual document or record
  • Asking Brain*form, and getting the same answer regardless of who's in the office
  • A portal built from curated views, so nothing internal is one click from a client